Founder & Chief Strategist

John Sierra

20+ Years of Strategic Leadership in Home Service & Construction Industries

From construction labor to scaling companies to $25M+, John brings real-world expertise and proven systems to help ambitious founders build sustainable, high-performance organizations.

The Foundation

From Labor to Leadership

John Sierra's story begins not in the boardroom, but on the construction site. Born in Bogotá, Colombia, and raised in Marietta, Georgia, he grew up in an entrepreneurial environment where businesses weren't abstract concepts—they were built, refined, and scaled by the people around him.

In 2004, John entered the construction industry at the ground level, learning the trade from the foundation up. Without formal mentors or advisors, he built a construction company that grew to 81 employees and produced 497 homes before the 2008 housing collapse reshaped the industry.

This wasn't a setback—it was a transformation. It forced him to become a strategist, not just an operator. It taught him how to adapt, pivot, and rebuild.

"Business growth is not accidental. It's the result of clear strategy, disciplined implementation, continuous calibration, and relentless consistency."

The Journey

A Career Built on Adaptation

2004

Building from the Ground Up

Entered construction as a laborer in North Georgia's rapidly growing suburbs. Through relentless effort and practical instinct, built a construction company to 81 employees and 497 homes produced before the market crash. Learned the complete business from field operations to financial management.

2008

The Pivot & Learning Phase

Relocated to Miami to start anew. Launched multiple ventures including remodeling operations, technology repair shops, and real estate investments. Learned under mentorship of seasoned international entrepreneurs. These ventures taught adaptability, systems thinking, and how to scale from zero.

2015

Strategic Transformation at Scale

Returned to Atlanta with sharpened focus on systems and strategic leadership. Led transformation of a regional home improvement company from $6M to $25M+ in revenue in just 3 years. Expanded into multiple offices and new states. Proved that with the right systems, discipline, and strategy, transformation is possible.

Now

Founder, Lion & Phoenix Collective

Focused on helping founders and leadership teams build scalable, systematized companies. Recognized as a leader in construction, restoration, and home service industries. Has been involved in over $800M in business operations. Passionate about helping companies move from chaos to clarity, from startup to scale.

Core Beliefs

What John Believes

Business is a System

Business growth isn't luck. It's the result of clear strategy, disciplined implementation, continuous calibration, and relentless consistency. Every successful company operates on systems, whether intentional or accidental.

Relationships Drive Success

Strong businesses are built by strong relationships. Having started on the labor side, John remains deeply connected to the people and partnerships that drive successful organizations. Trust is the foundation of everything.

Experience Trumps Theory

Real-world experience matters. John doesn't teach theory—he shares proven frameworks tested across hundreds of millions in business operations. Every insight comes from the field, not the classroom.

Clarity Enables Growth

Many companies fail because they lack clarity—not resources. John focuses on helping teams understand their strategy, their metrics, and their path forward. Clarity is the first step to scale.

Track Record

Measurable Results

$25M+

Revenue Growth

Transformed a $6M company in just 3 years

$800M+

Business Operations

Involved in managing and supervising across industries

20+

Years Experience

From construction labor to strategic advisor

What He Helps Companies Achieve

✓ Move from startup chaos to stable operations
✓ Scale from $4M to $15M+ in revenue
✓ Build disciplined sales teams and leadership pipelines
✓ Expand into new territories and markets
✓ Optimize operations for efficiency and profitability
✓ Prepare companies for acquisition or private equity partnership

Ready to Grow?

Let's Build Something Significant

John is passionate about meeting ambitious founders and helping companies transform ambition into measurable success. If you're ready to scale strategically, let's connect.

Schedule a Strategy Call